Caroline Putnam
putnamcl@vcu.edu | (804)-815-5055
www.linkedin.com/in/caroline-putnam-83283a252/
Education
B.S. Marketing, Expected May 2024
Virginia Commonwealth University (VCU)
Richmond, VA
Skills
Software:
Canva
MailChimp
CapCut
Microsoft Office Suite
Other Skills:
Decisive
Organized
Collaborative
Creative
Experience
Marketing Intern, Robbins Nest Realtor, Newport News, VA
May 2023 – November 2023
- Developed and executed a comprehensive marketing strategy across content platforms including Instagram, Facebook, and Tiktok
- Assisted owner in planning events including open houses, broker openings, client appreciation and community parties
- Digitally designed and created informational flyer’s for specific events
- Utilized the BoxBrownies website to virtually stage homes for sale
Marketing Intern, NestGuard Exterminating, Newport News, VA
May 2023 – November 2023
- Created database for email campaigns and developed several email templates using MailChimp
- Collaborated with product team to improve customer retention and loyalty through personalized email campaigns and social media content (Instagram, Facebook, Tiktok)
- Created extensive list of marketing materials (flyers, customized stickers, postcards, phone wallets and magnets)
Social Media Marketing Intern, Uncle Dave’s Kettle Corn, Hayes, VA
May 2022 – August 2022
- Initiate the creation of videos, flyers, and menus for social media
- Contributed to idea generation aiming to gain a stronger customer base
- Assisted customers with a plethora of inquiries
Copy Editing Intern, Blackbird (VCU), Richmond, VA
August 2021- January 2022
- Used copy editing skills and software to edit articles to be published on the Blackbird Journal
- Participated in the approval process of publishing articles to the journal
Substitute Teacher, Gloucester County Public Schools, Gloucester, VA
November 2020 – Current
- Taught middle school classes and actively assisted in grading students work
- Provided learning material and gave lectures based on lessons provided by the teacher
Retail Associate, Little England Mercantile, Hayes, VA
November 2018 – August 2020
- Participated in social media marketing through Facebook and Instagram
- Kept track of inventory and assisted customers with any product/ services questions
- Contributed to interior design decisions for the storefront
RELEVANT COURSES
Marketing Principles, Marketing Brand & Strategy, Business Statistics, Creativity & Ideation, Integrated Marketing Communications, and International Marketing
Caroline Putnam 